Email Marketing Tips

10 Tips for Writing Better Email Subject Lines

  • Test Every Subject Line Before Delivery. …
  • Use a Real Person’s Name in the Sender Field. …
  • Add Personalization. …
  • Use Power Words. …
  • Experiment With Numbers and Stats. …
  • A/B Test Subject Lines. …
  • Create a Curiosity Gap. …
  • Make Use of Available Preview Text.